http://www.appleinsider.com/articles/07/07/31/apple_to_host_mac_event_next_tuesday.html

<strong>Apple Inc. is gathering analysts and members of the media for a Mac-related press event to be held at the company's headquarters in Cupertino on Tuesday, August 7th, <em>AppleInsider</em> has been told.</strong>

Unlike past events in which the company drafted and issued digital invitations through e-mail, word of next week's event was initially spread Tuesday afternoon via phone calls from Apple's media relations personnel.

<em>AppleInsider</em> was told, and <em>Gizmodo</em> confirms, that the event will be restricted exclusively <a href="http://gizmodo.com/gadgets/breaking/mac-event-at-apple-hq-next-week-284613.php">to Mac announcements</a>. In speaking to journalists by phone, Apple representatives were reportedly very clear in expressing that no iPhone or iPod product announcements were in the cards.

The event will begin at 10:00 am PDT at the Apple Town Hall on the company's Cupertino-based campus -- the same venue used for the introduction of the Intel-based Mac mini and iPod Hi-Fi <a href="http://www.appleinsider.com/articles/06/02/24/seating_for_feb_28_apple_event_limited_mac_mini_expected.html">last February</a>. Once again, seating is said to be extremely limited.

Apple chief executive Steve Jobs is widely expected to use the gathering to take the wraps off <a href="http://www.appleinsider.com/articles/07/07/09/next_gen_imacs_to_bundle_new_apple_keyboard.html">a new generation</a> of 20- and 24-inch iMacs, which were <a href="http://www.appleinsider.com/articles/07/03/20/apples_next_generation_imacs_to_add_a_touch_of_grace.html">first detailed</a> back in March and later pinpointed for a release <a href="http://www.appleinsider.com/article.php?id=2957">in late-July/early-August</a>. It was also reported by <em>AppleInsider</em> in recent weeks that each new iMac would come bundled with <a href="http://www.appleinsider.com/articles/07/07/09/next_gen_imacs_to_bundle_new_apple_keyboard.html">a new super-slim keyboard</a>, purported photos of which subsequently <a href="http://www.appleinsider.com/articles/07/07/27/purported_photos_of_new_imac_keyboard_stir_debate.html">turned up</a> on the web.

Jobs is also more than likely to use Tuesday's event to provide demonstrations of the company's long-awaited <a href="http://www.appleinsider.com/articles/07/07/09/next_gen_imacs_to_bundle_new_apple_keyboard.html">iLife '08 and iWork '08</a> software suites.

EDIT: <a href="http://www.engadget.com/2007/08/07/live-from-apples-summer-mac-product-press-conference/" target="_blank">Engadget</a> is covering this...